Introduction about Bach Loc Phat
Bach Loc Phat Commerce Development Limited Company is a premier enterprise specializing in the import and distribution of health and beauty products from esteemed global brands to the Vietnamese market.
With over a decade of growth and development, Bach Loc Phat has distinguished ourselves through exceptional product quality and superior services. We have experienced remarkable growth, establishing representative offices in major cities such as Hanoi and Ho Chi Minh City. Our extensive distribution network encompasses over 12,000 pharmacies, cosmetic stores, mother and baby supermarket chains, retail outlets, and agents across Vietnam. Additionally, we have a robust online presence through various websites and e-commerce platforms. Our products are widely available at prominent retail chains including:
Pharmacity, Long Châu, An Khang, Guardian, Medicare, AEON, LOTTE, GS25, 7-ELEVEN, Con Cưng, Bibomart, Hasaki, Cocolux, Nuty, Sammishop, Mint Cosmetics, Skin365, Skinfood, and Lixibox, among others.
Our success is underpinned by a unique business strategy. From our inception, Bach Loc Phat has been a direct distributor of high-quality, reputable health care brands from Australia, the UK, South Korea, the USA, the EU, and more. Currently, Bach Loc Phat takes pride to be the exclusive distributor in Vietnam for world-leading brands such as Batiste (the world’s No. 1 dry shampoo*), Femfresh (the UK’s No. 1 premium feminine intimate skincare**), OxiClean (America’s Leading Versatile Stain Remover), Capitano (Italy’s oldest and first toothpaste), Malizia and Saphir brands (Reputable European personal care and fragrance lines) and leading Korean cosmetics brands like Tinchew, RE:CIPE, OTTIE, Foellie and are a strategic partner of many global corporations such as Church & Dwight (established in 1846, USA), H&S, Mirato S.p.A (Italy), Grupo Saphir Parfums (Spain), Goodman Fielder group (Australia), Prestige Consumer Healthcare Group (USA), etc.
With a strategic and forward-thinking business approach, Bach Loc Phat continually invests in research, innovation, and creativity to maintain our pioneering position. We focus on enhancing operational efficiency and product quality, thereby strengthening our competitive edge in the market. Bach Loc Phat is committed to ongoing expansion, cooperation, and development to become the leading distributor in our field in Vietnam, and ultimately a key supplier to the Southeast Asian market and neighboring regions.
(*) According to IRi data for five consecutive years, 2018–2022
(**) According to Cicarna statistics for three consecutive years, 2021–2023
VISION & MISSION
VISION
To become the foremost enterprise specializing in the import and distribution of health and beauty products from world-renowned brands, a strategic partner to global corporations, delivering high-quality care solutions to the people of Vietnam.
MISSION
Bach Loc Phat is committed to relentless efforts under the motto “Quality with Integrity” to provide top-tier health and beauty products from global brands, contributing to enhancing the health of the Vietnamese people and bringing practical benefits to the community.
CORE VALUES
REPUTATION
Bach Loc Phat places utmost importance on building Trust as our primary objective.
QUALITY
Product and service quality is the guiding principle for all Bach Loc Phat activities.
TRUST
Customers and Partners trust form the bedrock of the brand strength.
VALUES
Aligned with customer benefits, collaborating with other entities to create sustainable values.
SUSTAINABLE DEVELOPMENT
CORPORATE CULTURE
Corporate culture is the foundation for sustainable development. We prioritize the training and development of our entire staffs to uphold our core values. Our culture is synonymous with professionalism, dynamism, and creativity, all underpinned by a deep sense of dedication, empathy, and responsibility as we live by the principle of “Quality with Integrity.”
Bach Loc Phat has a longstanding commitment to nurturing the well-being of our staffs, both economically and spiritually. Through initiatives led by the Labor Union and annual events in tourism, culture, and sports, we ensure a holistic approach to employee care. Over the course of our growth, Bach Loc Phat has cultivated distinct cultural characteristics that reflect our unique identity, becoming a source of pride and unity among our team members. This cohesive culture acts as the adhesive that binds us together, forging a cohesive and strong-knit community at Bach Loc Phat.
HUMAN STRATEGY
“At Bach Loc Phat, we consider “Human Resources as the Core Factor and the Most Valuable Asset.” Therefore, every activity is centered around “People,” and Bach Loc Phat is committed to building a lean team of professionals who possess both “Talent” and “Heart.” With attractive remuneration policies, Bach Loc Phat gathers an outstanding, passionate, and talented workforce. Bach Loc Phat has become an ideal workplace due to our dynamic and creative environment, where employees can fully exercise their right to work and be honored, find joy and value in their work, and thrive in a cohesive team built on respect and trust. Bach Loc Phat places significant emphasis on human resource development through comprehensive training programs to enhance professional skills. Particularly, with a dedicated focus, Bach Loc Phat’s leadership team remains united in their commitment to human resource planning and development.
BUSINESS STRATEGY
We provide the highest quality products and services at competitive prices to meet all customer needs. Our commitment is to operate based on the benefits and trust of our partners and customers, adhering to the motto “Quality with Integrity.” .
We guarantee credibility, ensuring the best rights and benefits for our customers and partners, in compliance with legal regulations, contributing positively to the economic, social, and environmental development of Vietnam.
Balancing the interests of the business with social benefits, we actively participate in community-oriented activities, bringing valuable contributions to society through the best possible development conditions, both materially and spiritually.
